For months I've passed up a bag of Carter Hall @ my grocery store- because I always have something "more interesting" waiting for me at home to smoke, thanks to swaps on the forum, samples, etc....not quite sure if I wanted to waste a few bucks on an OTC. Some Carter Hall was graciously gifted to me by another forum member- received in the mail today. I actually dumped my morning bowl of Charring Cross to try it out. Coffee in hand on my backporch, I lit up the CH suspiciously (I've had SWR and hated it). And.....I get it. It's just plain good. Simple, good tasting- no nonsense. I'll consider it the graham cracker of tobacco- both figuratively and literally- it tastes a little like graham crackers. Wonderful experience, can't wait to smoke some more.