So I was leafing through an old magazine, it was Saucy Mystery Tales cover dated June 1934. There was an advertisement for SWRA.... Sir Walter Raleigh Aromatic. Say these words to a gentleman of distinction, and that gentleman will smile. The thought of Sir Walter Raleigh Aromatic puts pep in a gentleman’s step. Say these words to any woman, and her nostrils will flare. She will tilt her head back and laugh. She will say, “I really love Sir Walter Raleigh Aromatic, while I only like Sir Walter Raleigh.” A combination of ineffable, proprietary Dutch liquors that can never be named, makes Sir Walter Raleigh Aromatic Tobacco the one to smoke every day, all day long. A gentleman enjoys a gentleman’s company. Sir Walter Raleigh Aromatic is a refined gentleman, indeed. Remember who introduced pipe smoking to England. If you can understand this advertisement, you read English, and you know that English tobaccos are something to savor. A Briton knows his or her tobacco. Pipe smokers around the world agree that nothing beats Sir Walter Raleigh Aromatic available in convenient, stylish, 12 oz, vacuum-packed cans. Visit your local tobacconist today and request it by name: Sir Walter Raleigh Aromatic. It seems that even in 1934 they knew about Search Engine Optimization. I've recently been thinking a lot about why I like SWRA so much. I have a pipeful of it in my mouth for hours at a stretch almost every day. It isn't the most complex blend, mysterious Dutch liquors notwithstanding, but it always makes me pay attention. It always makes me smile. I've been through a few pounds of the stuff now, and I can't say it bores me. It cheers me. I don't think, "I would like to smoke a pipe." I think, "I would like to smoke some SWRA right about now." No matter how much I analyze the attraction and try to break it down, it all comes down to one thing. I like SWRA because it is good.