I began going through the several "if you like Dunhill EMP you'd like..." blends recommended by fellow forum members today. I started first with McClelland's Wilderness because the glowing reviews I have come across on various review boards. I aired out a pinch for about 10 minutes after opening the tin for the first time. The first minute or so of the bowl was smooth, with hints of chocolate and cream--a very promising start. However, the taste quickly got soapy. Yes, the alkaline, slightly bitter taste you get when some soap lather got into your mouth. Not sharp and caustic, but a distraction. It was also unusually difficult to keep lit. About a third of the way through the bowl, I decided to dump it out to see what was going on. The unburnt tobacco was quite wet. I really took my time with the draws, no big clouds of smoke... There is a review of Wilderness where the poster described the tobacco to really improve in flavor a few months after opening the tin. Is this your experience as well? Perhaps I didn't properly dry out the tobacco?