Yes. Their flake is cut SO perfectly - 1.5mm and just the right moisture. It smokes wonderful, and not too hot. Enough sugar to leave a hard cake...and not a weird taste left in the pipe. There's any number of other tobaccos I (or anybody else) could use, from Prince Albert to Scottish Cake.... just something that doesn't burn hot and doesn't leave a scent of lilacs or something. Not Ennerdale!