Here in the UK, St Bruno Flake & RR is considered an OTC, one of the few still available in supermarkets (RR version only nowadays). It is my favourite tobacco and one I am very rarely without. Every 3-4 weeks we go shopping in a town a few miles away and I will pick up a couple of 50g pouches of the Flake version from the tobacconist, if I order it online (Greens of Leeds) it is always the flake I get, in-between times I get by with the 50g RR from Asda (Walmart in the US) - when they actually have any in stock. Now, over the years I have noticed the supermarket stuff has got ever so woody and full of hard, stalky tobacco - no resemblance to the the flake version at all, so as you can imagine I always get the flake if I can. I just thought that this is what the RR has been turned into, but no, wait a minute...... I ordered 2 pouches of RR from Greens and it is just like ready rubbed flake - delicious, soft, fresh shag-ish cut, no hard bits, no stalks - just superb flavour. So what is going between Asda & Imperial (Ogdens)??? Are Ogdens sending the sweepings up to the supermarkets? Are the supermarkets insisting on paying below the odds and Ogdens cheapening what they send to them? I know one thing - Asda won't get another penny of mine!!