I have never smoked a flake that I didn't like. They are rich, deep and complex. University Flake is the exception that proves the rule. I have read reviews where it was claimed that UF was flavored with blueberries and all sorts of weird stuff but I didn't taste anything unusual. In fact, I hardly tasted anything at all. It was as though I were pulling hot air through the stem of my pipe. No offense to anyone who likes UF but it just don't ring my chimes.